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Our Vision
Develop into a healthier, more sustainable world-class corporation
About Us
We are a dynamic young brand company, focusing on the use of advanced internet technology, integration of global quality supply chain and innovative materials, customer-centred design and production of high quality products. We are committed to providing fashionable and functional footwear and apparel to consumers around the world, always with a sustainable development in mind.
Our products are sold in more than 60 countries and regions around the world, and we continue to bring new energy to our daily lives through design excellence and sustainability.
Our products are sold in more than 60 countries and regions around the world, and we continue to bring new energy to our daily lives through design excellence and sustainability.
Our Mission
Create great products and services for consumers;
Create a joyful and progressive environment for employees;
Create win-win platforms for partners based on mutual trust;
Render steady long term returns on investment for shareholders.
Create a joyful and progressive environment for employees;
Create win-win platforms for partners based on mutual trust;
Render steady long term returns on investment for shareholders.
For Consumers
Create great products and services
For Employees
Create a joyful and progressive environment
For Partners
Create win-win platforms for partners based on mutual trust
For Shareholders
Render steady long term returns on investment
Our Values
Benfen
Integrity
Consumer-orientation
One team, one belief
Continuous learning
Benfen
Integrity
Consumer-orientation
One team, one belief
Continuous learning
Milestones
Memorabilia
2025
VIVAIA
VIVAIA Urban achieved The Women's Health 2025 Sneaker Awards - BEST NEW LIFESTYLE SNEAKER OVERALL
VIVAIA
VIVAIA Urban achieved 2025 Shop TODAY's Sneaker Awards
VIVAIA
VIVAIA Julie Arch Pro achieved The 2025 Oprah Daily Footwear O-Wards - Best with Arch Support
VIVAIA
VIVAIA Margot™ Mary Jane achieved The 2025 PureWow Readers' Favorite Awards
VIVAIA
VIVAIA Yanka achieved The Oprah Daily Travel O-wards 2025 - Best Ballet Sneakers
VIVAIA
VIVAIA U-Leaf achieved 2025 SELF Sneaker Awards - Best Hands-Free
VIVAIA
VIVAIA Tyler achieved Oprah’s Favorite Things 2025
VIVAIA
VIVAIA has reached 75 permanent stores worldwide
VIVAIA
VIVAIA achieved sales of over 2 million pairs of shoes annually
Fanka
Fanka achieved sales of over 0.5 million products annually
2024
VIVAIA
VIVAIA Margot 2.0 Flats achieved PureWow Readers' Favorite Ballet Flats Awards
VIVAIA
VIVAIA achieved Good Housekeeping's 2024 Sustainable Innovation Awards
VIVAIA
VIVAIA has reached 25 permenent stores worldwide
Fanka
Fanka opened the first global boutique store in Singapore
Fanka
Fanka achieved sales of over 0.4 million products annually
2023
VIVAIA
VIVAIA achieved sales of over 1.2 million pairs of shoes annually
VIVAIA
VIVAIA opened the first global boutique store in Singapore
VIVAIA
VIVAIA is listed in similarweb DIGITAL100
VIVAIA
VIVAIA achieved Glossy Best Breakthrough Product Innovation
VIVAIA
VIVAIA-Margot achieved Refinery 29 MVP Awards
Fanka
Fanka achieved a milestone of 100,000 orders on Shopify
2022
VIVAIA
VIVAIA was selected for the Brandz™ China Global Brand Growth Star List
VIVAIA
VIVAIA's first Pop Up store in Shibuya
2021
B-round investment
Starlinke
Received 700 million RMB B-round investment from Sequoia Capital, Bytedance, and others.
2020
A-round investment
Starlinke
Received 300 million RMB A-round investment from Sequoia Capital, Bytedance, and others
Starlinke
Achieved revenue of over 2 billion
2019
Starlinke
Achieved revenue of over 1 billion
2018
Starlinke
Achieved revenue of over 100 million
2017
Starlinke
STARLINKE was established
Starlinke
Business covers 100 countries
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